Book Title: Rethinking Innovation and Design For Emerging Markets: Inside the Renault Kwid Project
Author: Christophe Midler, Bernard Jullien, Yannick Lung
Publisher: Auerbach Publications
List Price: $59.95
Format: Hard cover, 164 pages
Publication Date: May 15, 2017
Reviewer: Stephen Fierbaugh, PMP
Review Date: 10/2017
Coming up with new methods of design and manufacture to reach the “next billion” has wide application across a variety of consumer products. Too often, Emerging Markets just get the hand-me downs, rejects, or old tooling from North America or Europe. To truly reach the emerging markets will require creativity on an industrial scale.
Rethinking Innovation and Design for Emerging Markets is a case study of the inexpensive Renault Kwid automobile, successfully developed in and for the Indian market.
Fierbaugh (2017, August) Rethinking Innovation and Design For Emerging Markets: Inside the Renault Kwid Project (Review). PM World Journal. 2017