Abstract

Book Title:     Rethinking Innovation and Design For Emerging Markets: Inside the Renault Kwid Project
Author:  Christophe Midler, Bernard Jullien, Yannick Lung
Publisher:  Auerbach Publications
List Price:   $59.95
Format:  Hard cover, 164 pages
Publication Date:   May 15, 2017
ISBN: 978-1-138-03720-5
Reviewer:     Stephen Fierbaugh, PMP
Review Date:   10/2017

Coming up with new methods of design and manufacture to reach the “next billion” has wide application across a variety of consumer products.  Too often, Emerging Markets just get the hand-me downs, rejects, or old tooling from North America or Europe.  To truly reach the emerging markets will require creativity on an industrial scale.

Rethinking Innovation and Design for Emerging Markets is a case study of the inexpensive Renault Kwid automobile, successfully developed in and for the Indian market.

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http://pmworldjournal.net/article/rethinking-innovation-design/

APA Citation

Fierbaugh (2017, August) Rethinking Innovation and Design For Emerging Markets: Inside the Renault Kwid Project  (Review). PM World Journal. 2017

Publication Date

October, 2017